Available for projects
I design considered brands and the products that carry them
Independent designer working with founders, studios, and the occasional friendly giant.
Service
Brand systems
Identity, voice, and the system that keeps them consistent.
Service
Product design
Interfaces that feel inevitable β from first sketch to ship.
Service
Marketing sites
Sites that convert without sounding like everyone else.
Sound familiar?
This is what a project looks like before we fix it.
Most teams aren't shipping bad work because of taste. They're shipping it because the system around the work was never built for clarity.
47 tabs open
Tools everywhere, nothing connected.
Briefs that drift
Scope creeps, deadlines slip, focus dissolves.
Decks nobody reads
Beautiful slides, zero decisions, endless revisions.
Manual everything
Exported, re-named, re-uploaded, again, and again.
Who it's for
Built for teams that take craft seriously.
I don't make you fit a process. The work is shaped around what you're actually trying to build.
This is for you if
- Founder building a product 6 months to 3 years in
- Team that needs design and clarity in the same room
- Studio juggling brand, web, and product at once
- Operators who want one person, not a six-seat agency
- Creator with real customers and a real backlog
This is not for you if
- Looking for the cheapest pixel-pusher on Fiverr
- Wants 14 rounds of revisions on a logo
- Hasn't decided what the product actually does
- Needs ten stakeholders to approve a button color
How it works
Four weeks. Four moves. One thing shipped.
01
Discover
A week of listening β stakeholder calls, customer interviews, a hard look at the analytics.
02
Define
One page that names the problem, the audience, and the bet we're making with this build.
03
Design
Tight loops in Figma β three directions, one choice, then refinement until it feels inevitable.
04
Deliver
Shipped in code, documented in Notion, handed off with a Loom and a calendar invite.
Selected work
Recent things, made carefully.
2025 β Brand & web
Lorem Studio
A full identity and marketing site for a Brooklyn architecture practice.
2025 β Product
Consectetur App
Onboarding, dashboard, and pricing for a B2B analytics platform.
2024 β Editorial
Tempor Quarterly
Print and digital art direction for a quarterly design magazine.
2024 β Identity
Magna Coffee
Naming, identity, and packaging for a small-batch roaster in Lisbon.
What clients say
Kind words from kind people.
βHonest, fast, and the strongest taste of any designer I've worked with.β
βTreated our product like his own. The launch wouldn't have happened without him.β
βThe work was sharp and the process felt like a real collaboration.β
About
Hi, I'm Lorem Ipsum.
I'm an independent designer working from somewhere with reasonable coffee. For the last ten years I've helped founders ship the early versions of things that later became real companies.
Before going solo I led design at a series of small product teams, learned how to write a brief that survives contact with reality, and developed strong opinions about type.
I write occasionally, take on three clients at a time, and answer email within a day.